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6 professional tips for longer lasting colour

How do you keep your gorgeous Aveda hair colour as rich, glossy and vibrant as the day you walked out of our salon door?

Colour expert Mark from The Stress Exchange in London Bridge shares his top 6 professional tips for preventing premature fade and ensuring your hair colour lasts longer.


1. Salon-fresh colour

To preserve your colour’s vibrancy wait at least 24 hours, and ideally a couple of days after your salon colour service before washing your hair, advises Mark.

“Avoid swimming pools and saunas for a week after your colour service too, as both chlorine and heat fade colour.”

He adds, “If you’re flying off to sunny shores then book your colour appointment a week before you go rather than last minute, to minimise damage from sun, sea and chlorine.”

The Aveda Difference
Aveda’s vibrant fade-resistant hair colour is up to 96% naturally derived from plants, non-petroleum minerals or water. It’s also cruelty-free and never tested on animals.


2. Reduce washing frequency

“Shampooing every day strips hair of oils and colour and is one biggest causes of colour fading,” explains Mark. “Try to leave at least 48 hours between washes, and more if you can, to prolong the brilliance of the colour.

Mark suggests using a dry shampoo on those days when it doesn’t matter too much. “I like Aveda’s Shampure dry shampoo as it revives hair with naturally derived powders that absorb excess oil and impurities, and it’s suitable for all hair types.”



3. Choose colour-specific hair products

Mark strongly recommends using a colour-protecting, sulphate-free shampoo and conditioner to keep colour salon-fresh longer.

He explains, “They are specifically formulated to deeply nourish and strengthen colour-treated hair, and prolong colour. Many over-the-counter products contain salts, sulphates and detergents which strip hair colour out.”

Aveda’s Color Conserve Shampoo is a gentle cleanser that helps protect colour by preventing fading while the plant-based Color Conserve Conditioner seals hair cuticles, again helping to keep your hair colour vibrant longer.

Pro tip
When using colour conditioners always gently wring the hair out to remove excess water, then apply the conditioner evenly in small sections in order to thoroughly saturate the hair.


4. Hot water fades hair colour

Heat makes colour fade prematurely. The hotter the water the quicker the colour loss so always use lukewarm water for washing and rinsing.

“And talking of rinsing,” says Mark, “when showering don’t tilt your head back and let the water run over it for several minutes. Relaxing as it is, it is bad news for hair colour.

Colour Fact
Did you know red hair dye is the most susceptible to colour loss? Red hair colours tend to fade faster because they have the largest molecules which make it more difficult for red colours to penetrate deeply into the hair.


4. Invest in deep conditioning

Even the gentle professional colours contain chemicals which can leave hair dry, brittle and liable to break. To keep coloured hair healthy and glossy deep condition your hair regularly.

“Again, use a product formulated for coloured hair,” says Mark. “Color Conserve’s Hair Treatment penetrates deep into the hair nourishing and strengthening it. It also contains a UV protector too so it’s brilliant for when you’re lazing poolside.”


5. Heat and colour don’t mix

Heat fades colour so try to reduce your use of straightening irons, hairdryers and curling tongs. Air drying your hair is far kinder to colour than blasting it with hot dryers.

If you can’t live without your heated tools then Mark suggests spraying on a thermal protective product before styling and turning down the heat on your hot tools.


6. Protect colour on holiday

Harsh damaging UV rays will soon fade colour and your hair needs protection, just like your skin. Ideally, wear a hat and apply a sun protection product such as Color Conserve Daily Color Protect, a leave-in treatment with UV protector which instantly intensifies colour radiance and increases shine.

“And remember chlorine fades colour. Before diving into the pool spritz thoroughly with a leave-in conditioner and wash with a colour-specific shampoo as soon as you can,” Mark advises.


London Bridge’s colour specialists…
Not had your hair coloured before? Just adding a few highlights or a semi-permanent gloss through your hair can make you look and feel so different.

We’re here to help and advise you so why not book a complimentary colour consultation with one of our colour experts? We’ll chat through your hair condition, skin and eye tones and lifestyle to find the very best answer for you. Call 020 7357 7006 or book online.

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